Liberty, in London, is one of the most important department stores in Europe, being a world reference launching trends. During Fashion Rio, in July 2003, representatives of Liberty visited Jóia Brasil and became impressed and inspired by the talent and the unconventional style expressed in the work of the jewelers. As a result, they selected 14 designers, whose works reflect the unique and eclectic spirit of Liberty, to inaugurate the new decoration of the Fine Jewelry Room by means of the Jóia Brasil at Liberty exhibition.