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International Editions — Toronto — Birks - 05/03/2004 to 07/03/2004
Brazilian Ball - 05/08/2004

With 66 shops troughout Canada and the USA, Birks is one of the biggest jewelries in the world. In 2004 Birks has celebrated its 125th anniversary with the exhibition Jóia Brasil at Birks, gathering works of 15 Brazilian designers.

Lauching: May 3 — cocktail at Birks with models wearing the jewels of the exhibition and presentation of the Queen of the Ball, who wore jewels specially designed for the event by Kamille Bernard.

The Brazilian Carnival Ball is the world´s fourth largest charity ball and has been taking place for 38 years, gathering millions of dollars for entities involved in health research, education and social work.

Brazilian Ball: May 8 — At the opening of the Ball there was a cocktail with Brazilian models wearing Nuance fabrics fashioned by Casa da Noca and sandals with Brazilian gems by Francesca Romana. There was an auction with some jewels of the Joia Brasil exhibition closing the ball.

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  • Birk´s window - Joia Brasil and Brazilian Ball

  • Anna Clara Herrmann, Thomas Andruskevich - CEO of Birks, Ana Maria de Souza - president of the Brazilian Ball and the jeweller Miguel Simek..

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    Ana Maria de Souza and Lara Brito Queen of the Ball.
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    Ana Maria de Souza, Ana Clara Herrmann and the Lieutenant Governor of Ontario - James K. Bartleman,the representative of the Queen.

DATA SHEET:
GENERAL COORDINATION: Anna Clara Herrmann and Howard Cillick
COMMUNICATION AND MARKETING: WIT Comunicação
PRESS ADVISORY: Atitude Comunicação
EXHIBITION AND SALES: Birks
GRAPHIC DESIGN: WIT Comunicação
PHOTOGRAPHY: Sergio Pagano
PHOTOGRAPHY ASSIST.: Isabela Cardim
PHOTOGRAPHIC CONCEPT: Anna Clara Herrmann e Sergio Pagano
PRODUCTION ASSISTANCE: Lylian Bragança
SUPPORT: IBGM e APEX